Practical AI guidance spanning six core investment attraction workflows: investor targeting, narrative development, investor outreach, consultative selling, pitch preparation and client support.
"There are clear productivity benefits with the application of AI to our targeting and engagement. The challenge however is in training and embedding good practice across a distributed organisation."
Survey Respondent
Light up your FDI
What if the future of investment promotion was already here? FutureBuilt is a fictional podcast from the Copilot FDI Online Course. This podcast explores how IPA professionals can use Generative AI to attract more high-value FDI.
THE CHALLENGE
AI Interest Is High. Adoption Is Uneven.​​
The 2026 Generative AI Survey for Investment Promotion Professionals found that 75% of respondents already use Generative AI in their work and 63% now view it as essential to successful investment attraction. Yet most agencies have not received investment attraction-specific AI training and many struggle to move beyond basic AI use cases.
Common Challenges
✓ AI is used inconsistently across workflows
✓ Teams struggle to move beyond drafting and summarisation
✓ Good practices are not embedded across the organisation
✓ Leaders need clearer links between AI adoption and investment attraction outcomes
These were among the principal barriers identified by survey respondents.
HOW I HELP
Practical AI Adoption Support For IPAs
Research
Industry-leading survey research capturing how IPA professionals are using Generative AI and where adoption challenges remain.
Playbooks
Ready-to-use prompt libraries, workflow guides and practical examples designed specifically for investment attraction teams.
Online Training
Practical learning programmes focused on investor targeting, outreach, consultative selling, pitching and client support.
Thought Leadership
FutureBuilt podcasts, IPA personas and industry insights designed to share emerging best practice.
THE SURVEY
What IPA Professionals Told Us
75%
Use Generative AI in their investment attraction work
63%
Believe Gen AI is now essential to successful investment attraction
< 20%
Said their IPA provides Gen AI training tailored to investment attraction
Key Conclusion
Reveals an urgent need for IPAs to adopt a more strategic and tailored approach to Gen AI training to maximise the value generated across specific investment attraction workflows.
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Download the Full Report to find out how other IPA pros are using Gen AI for their work.
FREE RESOURCES
Learn From AI Adoption Stories
FutureBuilt Podcast
Fictional but realistic conversations exploring how IPA professionals are using AI to improve investment attraction.
IPA Persona Library
Short audio stories illustrating practical AI applications across investment attraction workflows.
Survey Report
Unique industry research and recommendations informed by IPA professionals from around the world.
Prompt Playbooks
Ready-to-use prompt stacks designed specifically for investment promotion workflows.
ABOUT GREG
AI Adoption Investment Promotion Specialist
Greg Rogers is the Founder of Market Entry Leaders and an AI Adoption Specialist for Investment Promotion Agencies. With over 25 years of experience across consultancy, corporate and government roles, including more than 17 years in client-facing FDI attraction, he helps IPA teams apply Generative AI across investor targeting, outreach, consultative selling, pitching and client support workflows. Greg is the author of The 2026 Generative AI Survey for Investment Promotion Professionals and creator of the Copilot for FDI Attraction Toolkit Online Course.
SOCIAL PROOF
What Industry Leaders Are Saying on LinkedIn
Neil Brigden, Director - FDI @Grow London, London & Partners
"If you're involved in investment attraction, economic development or business growth, I'd recommend giving Greg's report a read. There are some practical ideas that can help agencies move from experimentation to real performance gains.
Congratulations to Greg on pulling together an important piece of research."
Aster Thackery, Investment Director, Italian Trade Agency
"I took part in the survey, and I have read (and shared) the report! Great piece of thinking Greg Rogers.
There's so much excitement and also a lot of fear around Gen AI. My excitement is that it frees me up to do more IRL relationship building. My fear is that I'm becoming lazy and losing my research and critical thinking skills. Any guidance?"
Christina Schiøtt Liaos, European Head of Foreign Direct Investment and Capital Investment, UK Department for Business and Trade
"Are you using AI in your IPA work - even if not - you can get insight into the interaction between the world of AI and investment promotion below - just download the report for detailed insight."
ONLINE COURSE
Ready To Accelerate Your AI Adoption?
Copilot For FDI Attraction Toolkit
Practical on-demand training designed specifically for Investment Promotion Agencies.
Learn how to apply AI across:
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✓ Investor Targeting Research
✓ Investment Promotion Narrative
✓ Personalised Investor Outreach
✓ Consultative Selling Preparation
✓ Pitch Presentation & Q&A
✓ FDI Client Support
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These are the six workflow areas featured throughout the course and highlighted in the survey recommendations.