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Course Benefits
By the end of the course your team will have acquired...
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Foundational Understanding - Grasping the foundational aspects of Generative AI and Copilot including examining different perspectives to explore new end uses.
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Prompt Engineering Proficiency - Becoming proficient in crafting Copilot prompts to generate high-quality content, insights, and analyses tailored to investment attraction workflows.
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Advanced Practitioner Insights - Learning how to utilise the transformative power of Gen AI responsibly, strategically and creatively to increase client service value-add and expand competitiveness.
Course Structure
The Course comprises:
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3x virtual workshops
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11 hours of e-learning over 10 sessions including 20 worksheet exercises
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3x internally facilitated IPA workshops (content provided)
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2 hour virtual consulting session
Sessions 1-4 are foundational and set the scene for Sessions 5-10 which focus on six FDI workflows.
Each Session includes a Worksheet with two scenario based exercises.
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Welcome, Background and Overview
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Session 1 - Introduction to Gen AI for FDI
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Session 2 - Exploring Copilot FDI End Use Applications
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Session 3 - Profiling FDI Gen AI Perspectives
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Session 4 - Copilot Prompt Engineering
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Session 5 - Investor Targeting Research
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Session 6 - Drafting Investment Promotion Narrative
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Session 7 - Personalised Investor Outreach
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Session 8 - Consultative Selling Preparation
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Session 9 - Pitch Presentation and Q&A Preparation
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Session 10 - FDI Client Centric Support
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Reflections and Next Steps​​
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View the Course Overview to read more about how these ten modules will help your IPA team to attract more high value FDI faster.
FutureBuilt Podcast Episodes
The Copilot for FDI Attraction Toolkit Course includes transcripts for seven FutureBuilt Podcast Episodes illustrating how Copilot can help supercharge investment promotion.
Enrolment
Step 1: Schedule a Demo Call
Book a 30-minute Demo call to find out how the Course can support your goals and to discuss pricing. 
Step 2: Buy a Taster Workshop
​Buy a 90-minute virtual Taster Workshop comprising the Course Overview and Sessions 1-2 for £500 + VAT. ​
Step 3: Purchase the Full Course Package
If you feel like the Course is a good fit, purchase the full Course Package for your first IPA team cohort.
The full Course Package includes:
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Introduction Workshop (1 hour) covering Couse Overview and Session 1
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E-learning modules (Sessions 2 to 4) including 8 scenario-based exercises
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Slide decks for 3x 2-hour Internal Workshops for Sessions 2-4
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Review Workshop 1 - learner presentations (90 mins)
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E-learning modules (Sessions 5 to 10) including 12 scenario-based exercises
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E-learning - Reflections and Next Steps
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Review Workshop 2 - learner presentations (2 hours)
The Course includes a consulting session workshop (2 hour) for managers. This focuses on how to monitor Copilot adoption and maximise the value created from this deployment for your agency's FDI performance.
Schedule a Demo Call
Get in touch
Book a free consultation call to find out how the Course will help your agency to attract more high value FDI faster and to discuss pricing. ​
Pilot Course User Feedback
Read the below testimonials from Investment Directors about the AI FDI Generator pilot course.
This feedback has been used to design the new Copilot for FDI Attraction Toolkit Course.
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The new course recognises that Copilot is the preference of choice for many Investment Promotion Agencies because of its Microsoft Office suite integration and the enterprise grade security that it offers.
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The prompts included in this new course will work on other AI platforms but this course includes suggestions for how to use Copilot across several M365 applications as well as the Researcher AI Agent.
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The Copilot for FDI Attraction Toolkit course includes case study illustrations across sectors and markets including IPA persona audio content, team discussions, a podcast series, and internal IPA workshop content.
TESTIMONIALS
"Simply the best e-learning I've done in my 20+ years in the field of international business development and foreign direct investment. Thanks Greg, an excellent online course about the probably most disruptive technology we have seen this century. It simply changes everything, especially the way you have to think and work."
Jan Bruckner, Former Director, Germany, Austrian Business Agency
"As an IPA professional, I found the AI FDI GENERATOR e-learning course to be an invaluable resource in understanding and leveraging Generative AI and ChatGPT for FDI attraction. Before taking the course, I recognised AI as a powerful tool but felt uncertain about where to begin. This course provided exactly what I needed—a structured, practical, and insightful approach to using AI effectively in my role.
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After hearing Richard Baldwin’s quote “AI won’t take your job. It’s somebody using AI that will take your job.” I’ve been eager to upskill and ensure that our IPA stays ahead by integrating AI strategically and responsibly. The course was fantastic, offering practical tips and toolkits, detailed overviews that demystified AI capabilities and real-world examples and exercises to apply learning immediately. This was an excellent course for all IPAs. Highly recommended!"
Sarah Harris, Investment Director, Basque Country
"AI is here to stay. We all know that. But what does it mean for Investment Promotion Agencies? The Market Entry Leaders AI FDI Generator: Level 1 course helped me to gain an understanding of the extent to which generative AI can be applied to FDI promotion and attraction.
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It is a very detailed and thoughtful course, which will benefit FDI professionals working in-market as well as at headquarters. The course provides a number of ideas on how to use ChatGPT - from preparing for client meetings, analysing and improving value propositions, and researching target companies.
I now feel reassured that using generative AI in my work is not only useful and time saving, it is also essential to keep up with the competition."
Aster Thackery, Investment Director, Italian Trade Agency