Welcome to the Copilot FDI Course
Accelerate AI Adoption Across Six FDI Attraction Workflows
Convert AI skills into investment wins.
Smarter. Faster. Higher.
"There are clear productivity benefits with the application of AI to our targeting and engagement. The challenge however is in training and embedding good practice across a distributed organisation."
Survey Response - The 2026 Generative AI Survey for Investment Promotion Professionals
FDI attraction is changing fast
Today, most investors are using AI to guide their investment decision-making, in seconds.
High Value mobile FDI projects now demand deeper insight, more personalised engagement, and greater IPA client service value-add.
Investment promotion professionals who embrace AI enabled workflows will outperform those relying on traditional methods.
If you are still:
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Manually researching companies
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Writing outreach emails from scratch
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Preparing for investor calls with guesswork
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Building pitch decks the long way
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Working without real‑time insights
… you’re already falling behind.
AI‑enabled FDI success begins here
Do you want to supercharge your investment attraction by increasing productivity, expanding your pipeline, improving response & conversion rates, and delivering higher‑value client support to drive growth?
Read on to learn about how the Copilot FDI Course can help you do exactly that.
Introducing the Copilot FDI Course
The Copilot for FDI Attraction Toolkit Online Course is a step‑by‑step, investment promotion specific e-learning and implementation solution built around six FDI workflows.
Access 100+ Copilot end use applications and 200+ Copilot prompts to help you supercharge your FDI.
This course is built for Investment Promotion professionals looking to accelerate their AI upskilling and is informed by the insights of directors and practitioners from five IPAs based in the UK and overseas.
The author of the Course is Greg Rogers, an investment promotion professional with over 17 years of FDI industry experience, and founder of Market Entry Leaders Ltd.
The Course bridges the gap between traditional FDI training and generic AI e-learning and empowers you with the skills and confidence to operate as an AI enabled investment adviser.
You’ll learn how to use Copilot to:
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Identify new high value investor targets
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Build personalised narratives in minutes
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Write smarter outreach emails with higher response rates
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Generate insights no traditional workflow can match
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Prepare for investor pitches using AI simulations
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Create pitches and proposals in minutes, not days
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Strengthen client‑centric support with faster analysis
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Improve cross‑team collaboration through AI prompts
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Build a consistent, scalable AI‑enabled workflow
Becoming:
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Faster
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More informed
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More personalised
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More consultative
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More competitive
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More client centric
Practical AI guidance spanning six core investment attraction workflows: investor targeting, narrative development, investor outreach, consultative selling, pitch preparation and client support.
Who is this Course for?
The Course is designed for IPA professionals seeking to lead or contribute to AI driven transformation across investment attraction.
Investment Directors
Who want to increase their team’s high value Foreign Direct Investment performance
Sector Team Leaders
Who want to accelerate their team's generative AI upskilling
In-market Lead Generators
Who want to optimise their investor engagement
Investment Advisers
Who want to enhance client service delivery value add
Market Analysts
Who want to increase their research productivity
Course Structure
You can enrol on the full course or just one of the six FDI workflow modules if you are short on time.
The Course comprises 11 hours of e-learning over 10 sessions including 20 worksheet exercises.
Sessions 1-4 are foundational and set the scene for Sessions 5-10 which focus on the six FDI workflows.
Each Session includes a Worksheet with two scenario based exercises.
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Welcome, Background and Overview
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Session 1 - Introduction to Gen AI for FDI
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Session 2 - Exploring Copilot FDI End Use Applications
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Session 3 - Profiling FDI Gen AI Perspectives
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Session 4 - Copilot Prompt Engineering
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Session 5 - Investor Targeting Research
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Session 6 - Drafting Investment Promotion Narrative
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Session 7 - Personalised Investor Outreach
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Session 8 - Consultative Selling Preparation
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Session 9 - Pitch Presentation and Q&A Preparation
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Session 10 - FDI Client Centric Support
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Reflections and Next Steps
View the Course Overview to read more about how these ten sessions will help you to attract more high value FDI faster.
By the end of the course, you will leave with a deeper understanding of how to apply Copilot across six core FDI workflows - and the confidence to use AI to drive meaningful performance gains within your IPA team.
COURSE WELCOME VIDEO (5 mins)
What makes this Course unique
This course is built exclusively for investment promotion professionals by a fellow IPA professional.
You’ll get:
10 On-demand modules
Accessed via individual user accounts hosted on our e-learning platform.
FDI‑specific use cases
Across investor targeting, narrative development, outreach, consultative selling, pitching, and client support workflows.
Realistic IPA examples
Everything is shown through fictional examples from national, regional, state, and city IPAs.
Practical prompt templates
Copy‑paste Copilot prompts you can customise and use on Day 1.
Case studies & simulations
Including IPA persona-based storytelling and CEO persona simulations with role play.
Tailored advice for all IPA roles
In‑market teams, sector leads, HQ directors, project advisers & researchers.
Activated learning exercises
20 scenario-based worksheet exercises and 3 internal IPA workshops to be led by a super user from your team.
Podcast Episodes
7 FutureBuilt podcast episodes (fictional) including interviews with a range of IPA personas
You will receive a certificate of completion and enjoy access to the on-demand content for 12 months.
Course Benefits
By the end of the course you will have acquired...
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Foundational Understanding - Grasping the foundational aspects of Generative AI and Copilot including examining different perspectives to explore new end uses.
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Prompt Engineering Proficiency - Becoming proficient in crafting Copilot prompts to generate high-quality content, insights, and analyses tailored to investment attraction workflows.
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Advanced Practitioner Insights - Learning how to utilise the transformative power of Gen AI responsibly, strategically and creatively to increase client service value-add and expand competitiveness.
Pilot Course User Feedback
Read the below testimonial from one IPA Investment Director about the initial pilot course that lead to the production of the new Copilot for FDI Attraction Toolkit Course.
“Simply the best e-learning I've done in my 20+ years in the field of international business development and foreign direct investment. Thanks Greg, an excellent online course about the probably most disruptive technology we have seen this century. It simply changes everything, especially the way you have to think and work."
Jan Bruckner, Former Director, Germany, Austrian Business Agency