About Greg Rogers
AI Adoption Investment Promotion Specialist
Helping Investment Promotion Agencies move from AI experimentation to AI-enabled investment attraction performance through research, playbooks, online training and practical workflow adoption.
Profile
Greg Rogers is one of the few specialists globally focused on helping Investment Promotion Agencies accelerate the adoption of Generative AI. Drawing on 25 years of experience across international trade, FDI attraction, economic development and innovation, he helps IPA teams embed AI across investor-facing workflows to increase productivity, strengthen value-add and improve investment attraction performance. Through industry research, practical playbooks, training programmes and thought leadership, Greg supports agencies in moving from isolated AI experimentation to consistent, organisation-wide adoption that delivers measurable results.
TESTIMONIALS
"I've known Greg Rogers for a long time and we've spent many conversations exchanging ideas on how AI can be used to improve investment promotion.
His latest report on Generative AI adoption in Investment Promotion Agencies provides a useful snapshot of where the sector is today.
The headline for me is that usage is growing quickly, but many organisations are still working out how to turn that into consistent impact.
That's a challenge many of us are grappling with. As part of our work shaping London's future FDI strategy, we're exploring how AI can help teams work more effectively, develop deeper market insight and create more value for investors.
If you're involved in investment attraction, economic development or business growth, I'd recommend giving Greg's report a read. There are some practical ideas that can help agencies move from experimentation to real performance gains.
Congratulations to Greg on pulling together an important piece of research."
Neil Brigden, Director - FDI @ Grow London, London and Partners
"Are you using AI in your IPA work - even if not - you can get insight into the interaction between the world of AI and investment promotion below - just download the report for detailed insight."
Christina Schiøtt Liaos, European Head of Foreign Direct Investment (FDI) and capital investment, UK Department for Business and Trade
"I took part in the survey, and I have read (and shared) the report! Great piece of thinking Greg Rogers.
There's so much excitement and also a lot of fear around Gen AI. My excitement is that it frees me up to do more IRL relationship building.
My fear is that I'm becoming lazy and losing my research and critical thinking skills. Any guidance?"
Aster Thackery, Investment Director, Italian Trade Agency
"Great article from my former colleague Greg Rogers and in light of the recent #FDI global race, some interesting reading 👇"
Nykki Rogers, International Trade, Investment and Innovation Manager, Cambridgeshire and Peterborough Combined Authority
"Great insights by Market Entry Leaders.
For those looking at embedding efficiency and effectiveness in their IPA FDI lead generation you would do well to jump on Greg's course to get your team up to speed."
Partner at Oury Clark | International Expansion Specialist
"Greg led the work on a review of the West of England Inward Investment Service. Greg went above and beyond to ensure that we had a robust, evidence based, report with strong analytics leading to deliverable strategic and operating recommendations. Greg also managed a host of surveys, workshops and interviews to provide a really helpful narrative from the perspectives of our partners, stakeholders and clients. Thank you Greg for a job well done."
Antony Merrit, Head of Enterprise, Inward Investment and Trade, West of England Combined Authority
“Greg’s expertise Greg played a key role as our International Trade BD Manager helping me to build a successful multi-disciplinary trade practice. Greg developed our DIT engagement strategy, organising sector focused briefings by our lawyers for DIT teams in the UK and overseas, coordinated client BD meetings leveraging firm-wide support, and project managed our appointment to the UK government's Trade Law Panel for International Trade and Negotiations. He is a prolific networker within the trade and investment community with a strong understanding of how to project manage international market entry."
Paul Browne, Head of International Trade, Burges Salmon LLP