Supercharge your FDI
Trainer Profile
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Greg Rogers
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Founder and Director of Market Entry Leaders Ltd, an e‑learning platform business helping Investment Promotion Agencies (IPAs) improve FDI performance with generative AI.
Bio Overview
Greg Rogers is the founder of Market Entry Leaders Ltd and brings over 25 years’ experience across consultancy, corporate and government roles spanning international trade, foreign direct investment (FDI), economic development and innovation policy. He has more than 17 years of frontline, client‑facing FDI experience, having worked with national, regional and local Investment Promotion Agencies across the UK.
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Since 2024, Greg has focused on helping Investment Promotion Agency teams apply Generative AI practically and responsibly to strengthen investor targeting, personalisation, consultative selling, project conversion and client service delivery. He is the creator of the Copilot for FDI Attraction Toolkit online course, a workflow‑led learning programme that combines deep FDI expertise and business development best practice with hands‑on Gen AI deployment to help teams work faster, think more strategically, and deliver higher‑value investor support.
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Earlier in his career, Greg performed FDI consultancy roles with PA Consulting, EY, and Gateley Global advising new and existing investors across sectors including advanced manufacturing, energy, environment and infrastructure. He has experience leading a regional investment promotion service review, delivering a market entry programme and seminars for scaleups, and project managing inward investment marketing initiatives for a city IPA.
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Greg worked as International Trade Business Development Manager for law firm Burges Salmon LLP successfully project managing a UK Trade Law Panel appointment bid with US law firm Arent Fox also advising the firm's head of trade on inward investment marketing and the delivery of sector briefings for the UK Department of International Trade.
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Greg started his career in Westminster public affairs consultancy (Bell Pottinger and Connect) before specialising in innovation strategy development and programme evaluation consulting (CMI) for the Irish Government, Welsh Government, London Development Agency, English RDAs, and the European Commission. He holds a BSc in Politics with Economics from the University of Bath and an MSc in European Regional Development (ESRC scholarship) from Cardiff University, specialising in regional innovation policy.
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Greg is part of the current cohort participating in the University of the West of England Launch Space business incubator where he is engaged in product development to help Investment Promotion Agencies to transform performance using Gen AI. This opportunity was awarded to Greg following his participation in the START business support entrepreneurship programme funded by the West of England Combined Authority and delivered in partnership with TechSPARK and the four universities in the region.
TESTIMONIALS
"Greg led the work on a review of the West of England Inward Investment Service. Greg went above and beyond to ensure that we had a robust, evidence based, report with strong analytics leading to deliverable strategic and operating recommendations. Greg also managed a host of surveys, workshops and interviews to provide a really helpful narrative from the perspectives of our partners, stakeholders and clients. Thank you Greg for a job well done."
Antony Merrit, Head of Enterprise, Inward Investment and Trade, West of England Combined Authority
“Greg’s expertise on what is required to plan, execute and succeed in the UK is outstanding. We would not hesitate to refer Greg and the Gateley Global team to our business colleagues and suppliers making the leap into new international markets.”
Paul Webster, Former Trade and Investment Commissioner, New South Wales
“Greg’s expertise Greg played a key role as our International Trade BD Manager helping me to build a successful multi-disciplinary trade practice. Greg developed our DIT engagement strategy, organising sector focused briefings by our lawyers for DIT teams in the UK and overseas, coordinated client BD meetings leveraging firm-wide support, and project managed our appointment to the UK government's Trade Law Panel for International Trade and Negotiations. He is a prolific networker within the trade and investment community with a strong understanding of how to project manage international market entry."
Paul Browne, Head of International Trade, Burges Salmon LLP
"Greg Rogers, who worked for me for around 3 years, is an extremely professional and highly dedicated individual who produced excellent proposals for companies and got outstanding feedback for the work he did with clients. He is very keen to please the customer and to do the right thing. He is also a warm and friendly person who adheres to high moral standards. It was a great pleasure to manage him and to work with him in the role which he now occupies with Burges Salmon."
Piers Willson, Former Director of Partnerships at Department of International Trade, Investment Services Team