Why this matters:

This was one of the two workflows most positively impacted by Gen AI use in our survey.

BEGINNER LEVEL

[Marketing/Communications, Sector Team Leader, Investment Project Adviser]

Investor Perspective Review

Identify the biggest weaknesses investors may notice before they affect engagement and enquiries

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"Act as an FDI marketing consultant. Read the attached sector proposition for [region] and tell me, in plain language, the three biggest weaknesses an investor would notice."

COMPETENT USER LEVEL

[Sector Team Leader, Investment Project Adviser]

Sector Investment Proposition Assessment

Evaluate the strength, credibility and investor appeal of your sector proposition, with recommendations to improve engagement and generate more qualified opportunities

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"Act as an experienced FDI marketing consultant, place branding specialist and investment attraction strategist.

Review the attached [sector] investment proposition for [IPA location].

Assess the proposition from the perspective of an international corporate decision-maker evaluating potential investment locations.

Determine whether the sector proposition clearly answers:

• Why this sector?

• Why this location?

• Why now?

• Why us instead of competitor locations?

Evaluate:

1. Strategic positioning

2. Differentiation

3. Investor relevance

4. Credibility

5. Strength of supporting evidence

6. Persuasiveness

7. Clarity of messaging

8. Overall narrative flow

Provide:

A. Executive Assessment

B. Section-by-Section Critique

For each section, identify:

• Strengths

• Weaknesses

• Missing content

• Priority improvements

C. Narrative Scorecard

Provide scores from 1-5 for:

• Clarity

• Differentiation

• Credibility

• Investor Relevance

• Persuasiveness

D. Rewritten Examples

Rewrite three sections to demonstrate best-practice investment attraction copywriting.

E. Claims Requiring Evidence

Create a table identifying every significant claim that requires supporting evidence, data, case studies or investor testimonials.

F. FDI Strategy Consultant Advice

Explain:

• The strongest parts of the proposition

• The biggest missed opportunities

• Likely investor objections

• The highest-impact improvements

G. Questions

Answer the following:

• If investors only read the first page, what would they remember?

• Which messages genuinely differentiate the location?

• What evidence would most strengthen the proposition?

• Which statements sound like marketing rather than investment rationale?

• How could this sector proposition better support investor decision-making?

Use a direct, professional tone suitable for a senior marketing director audience.

Clearly separate facts, observations, recommendations and assumptions."

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.........

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Notes:

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Relevant Investment Promotion Agency KPIs

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• Investor enquiries generated

• Proposition engagement rates

• Conversion from enquiry to meeting

• Qualified investment opportunities

• Investor perception improvements

• Sector pipeline growth

Foreign Direct Investment Attraction Value Benefit

Helps the IPA create more persuasive and evidence-led sector investment propositions that resonate with corporate decision-makers, improve differentiation from competitor locations, and increase the likelihood of generating investor engagement and qualified FDI leads.

ADVANCED LEVEL

[Investment Director, Sector Team Leader, Investment Project Adviser]

WORKFLOW PROGRESSION:
Benchmark - Test - Strengthen
 

PROMPT 1

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Sector Proposition Benchmarking

Compare your sector investment proposition against competing locations to identify strengths, weaknesses and opportunities to improve investor appeal

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"Act as an experienced FDI marketing consultant.

Compare our sector investment proposition (Document A) against [Competitor Location]'s proposition (Document B).

Assess both documents from the perspective of an international investor evaluating potential investment destinations.

Score each proposition from 1-10 for:

• Clarity of value proposition

• Investor relevance

• Differentiation

• Use of evidence

• Commercial credibility

• Risk reduction

• Persuasiveness

• Call-to-action strength

Provide detailed justification for every score.

Identify:

• Areas where our sector proposition is stronger

• Areas where the competitor is stronger

• Missing proof points

• Generic messaging

• Competitive advantages being under-utilised

Provide an executive summary, head-to-head scorecard, priority improvement actions and FDI marketing consultant recommendations.

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.........

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Notes:

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Relevant IPA KPIs

​

• Investor enquiries

• Proposition engagement

• Investor meetings generated

• Qualified leads

• Pipeline creation

FDI Attraction Value Benefit

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Helps IPAs understand how their proposition performs against competing jurisdictions and identify practical improvements that increase competitiveness.

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PROMPT 2

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Target Investor Review Panel

Test your sector investment proposition through the eyes of corporate decision-makers to uncover objections, information gaps and opportunities to strengthen investor appeal

​

"Act as a target investor review panel.

Review the attached sector investment proposition from the perspective of:

• CFO

• COO

• VP International Expansion

• Site Selection Consultant

• Regional Managing Director

For each persona, identify:

• What they find compelling

• What creates confidence

• What raises concerns

• Information they still need

• Likelihood of shortlisting the location

Provide scores from 1-10 and explain all assessments.

Identify recurring objections and missing information.

Deliver unfiltered investor feedback alongside recommendations from an experienced FDI marketing consultant.

Include coaching questions that challenge the quality, relevance and credibility of the proposition."

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.........

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Notes:

​

Relevant IPA KPIs

​

• Investor engagement

• Investor meetings secured

• Conversion to opportunity

• Investor satisfaction

FDI Attraction Value Benefit

Provides a low-cost way to test propositions before publication and identify barriers to investor engagement.

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PROMPT 3

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Sector Proposition Enhancement Strategy

Transform investor feedback and competitive insights into a stronger sector proposition that generates more enquiries, meetings and qualified investment opportunities

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"Act as a senior FDI marketing consultant and proposition strategist.

Using the outputs from competitive benchmarking and investor panel review, redesign the sector proposition to maximise investor engagement and conversion.

Provide:

1. Executive summary

2. Recommended proposition structure

3. Priority investor messages

4. Improved headlines and opening messages

5. Three rewritten sections

6. Proof points and supporting evidence needed

7. Actions to generate more investor enquiries

Explain how each recommendation addresses investor concerns identified during review.

Include target investor feedback showing how a CFO, COO, VP International Expansion and Site Selection Consultant would react to the revised narrative.

Finish with strategic consultant advice and coaching questions designed to help the IPA continually strengthen its proposition and improve investor engagement outcomes."

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NOTES:

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Relevant IPA KPIs

​

• Proposition downloads

• Investor enquiries

• Investor meetings

• Qualified opportunities

• Conversion rates

• Investment projects won

FDI Attraction Value Benefit

Converts investor feedback into stronger propositions that increase investor confidence, improve engagement, strengthen competitive positioning and ultimately generate more FDI opportunities.

VERIFY

Validate proposition improvements before making strategic marketing and investment attraction decisions.

AI can rapidly compare, test and improve investment promotion narratives, but all scores, recommendations and investor feedback should be treated as informed guidance rather than fact.

Always validate key findings against source documents, market intelligence, stakeholder expertise and, where possible, real investor feedback before making strategic marketing or investment attraction decisions.