Pitch preparation was rated as the second most frustrating workflow - and among the three most improved by Gen AI use.

Investor Evaluation Criteria

Anticipate the factors investors are most likely to use when assessing your location and prepare stronger pitch and Q&A responses

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"Based on [Company Name]'s profile, list the 10 criteria they're most likely using to evaluate our location as an investment destination.

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[Insert company profile]" 

​Competitive Location Assessment

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Compare your location against competing destinations through the eyes of a target investor and prepare stronger pitch and Q&A responses

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"Act as an experienced FDI site selection adviser, corporate investment consultant and location assessment specialist.

Review the uploaded investment propositions for:

• Our location

• [Competitor Location 1]

• [Competitor Location 2]

Use the previously identified investor decision-making criteria as the framework for comparison.

Assess each location objectively and from the perspective of a target investor evaluating potential investment destinations.

Compare [edit as appropriate]:

• Talent availability

• Skills pipeline

• Labour costs

• Property availability

• Infrastructure

• Market access

• Supply chain ecosystem

• Innovation capability

• Research partnerships

• Quality of life

• Business environment

• Government support

• Risk profile

For each criterion:

• Explain where our location is stronger

• Explain where competitors are stronger

• Assess likely investor perception

• Highlight supporting evidence

• Identify evidence gaps

Provide:

1. Executive Summary

2. Comparative Scorecard

3. Where We Are Stronger

4. Where Competitors Are Stronger

5. Likely Investor Questions

6. Difficult Questions and Honest Responses

For each perceived weakness:

• Investor concern

• Recommended response

• Evidence required

• Mitigation strategy

7. Investor Objections

8. Presentation Risks

9. Recommended Proposition Improvements

10. FDI Site Selection Consultant Advice

Answer:

• What is our strongest competitive advantage?

• What is our greatest weakness?

• Which competitor poses the greatest threat?

• What evidence is missing?

• Which messages should we emphasise during presentations?

11. Coaching Questions

Answer:

• If you were the investor, which location would currently be shortlisted and why?

• Which claims are insufficiently evidenced?

• What concerns remain unanswered?

• Where are we vulnerable during Q&A?

• What would make our proposition significantly more compelling?

Remain balanced and evidence-based.

Clearly distinguish between facts, analysis and assumptions.

Do not speculate. If evidence is unavailable, state "Insufficient evidence available for comparison."

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NOTES:

Relevant IPA KPIs

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• Investor meetings secured

• Pitch conversion rates

• Investor confidence

• Qualified opportunities generated

• Competitive wins against rival locations

• Investment projects won

Foreign Direct Investment Attraction Value Benefit

Helps IPA teams prepare for investor scrutiny by understanding how competing locations may be perceived, improving objection handling, strengthening presentations and increasing the likelihood of progressing investment opportunities.

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PROMPT 1

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Investor Pitch Builder

Create a tailored investor presentation that links company priorities, location strengths and evidence-led investment messages

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"Act as a senior FDI strategy consultant, investment pitch adviser and corporate location decision specialist advising an Investment Promotion Agency.

Using the following inputs:

• Hypothetical FDI client investment decision-making criteria

• Company briefing for [Company Name]

• Proposition comparison against [Competitor Location 1] and [Competitor Location 2]

• Our IPA value proposition

• Supporting evidence and proof points provided

Develop an 8–10 slide presentation outline and speaker script for a 20-minute investor pitch to [Company Name].

The presentation should:

• Be tailored to [Company Name]

• Address the investor’s likely decision-making criteria

• Focus on business value rather than generic place promotion

• Explain why our location is relevant to the company’s growth strategy

• Use evidence rather than unsupported marketing claims

• Acknowledge where competitors may appear stronger

• Prepare the IPA to answer difficult investor questions honestly

Provide:

1. Executive Summary

Summarise the recommended pitch strategy in one paragraph.

2. Presentation Outline

Create an 8–10 slide outline with:

• Slide title

• Purpose of the slide

• Key message

• Supporting evidence needed

• Suggested visual or content element

3. Speaker Script

Provide a clear speaker script for each slide.

4. Investor Decision Criteria Coverage

Show how the presentation addresses each investor decision criterion.

5. Competitive Positioning

Explain how the pitch should position our location against [Competitor Location 1] and [Competitor Location 2].

6. Evidence Gaps

Identify any claims that require stronger proof before the presentation is used.

7. FDI Strategy Consultant Advice

Answer:

• What is the strongest pitch message?

• What should be the opening argument?

• What should be avoided?

• Where are we vulnerable to investor challenge?

• What evidence would most improve credibility?

8. Coaching Questions

Answer:

• Does the presentation answer the investor’s likely decision criteria?

• Is the pitch focused on their priorities or our assets?

• Which slide would create most investor interest?

• Which slide is most vulnerable to challenge?

• What would make the investor want a follow-up meeting?

Clearly distinguish between facts, analysis, assumptions and recommendations.

Do not invent statistics, testimonials or evidence. If evidence is missing, state: “Evidence required before use in live pitch.”

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NOTES:

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Relevant Investment Promotion Agency Key Performance Indicators

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• Investor meetings secured

• Pitch conversion rate

• Investor confidence

• Qualified opportunities generated

• Follow-up meetings secured

• Pipeline progression

• Investment projects won

Foreign Direct Investment Attraction Value Benefit

Helps the IPA convert investor research and competitive intelligence into a tailored, credible and evidence-led pitch that improves investor confidence, strengthens Q&A performance and increases the likelihood of progress progressing the opportunity.

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PROMPT 2

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Investor Pitch Stress Test

Challenge your presentation through the eyes of senior decision-makers and prepare for tough Q&A

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"Act as [Company Name]’s senior investor decision-making panel reviewing our proposed investment pitch.

Role-play three decision-makers:

• CEO

• CFO

• Head of Operations

Use the company briefing, investor decision-making criteria, pitch outline, speaker script and competitive location comparison to respond realistically.

Each role should evaluate the pitch through their own priorities:

CEO:

• Strategic growth

• Market opportunity

• Competitive advantage

• Long-term business fit

• Board-level confidence

CFO:

• Cost

• Risk

• ROI

• Incentives

• Financial evidence

• Comparative value

Head of Operations:

• Workforce

• Property

• Infrastructure

• Supply chain

• Delivery risk

• Operational feasibility

For each decision-maker, provide:

1. Likely reaction to the pitch

2. Toughest realistic questions they would ask

3. Main concerns or objections

4. Score out of 10 for credibility

5. What would make the pitch more convincing

6. Evidence still required

Then provide:

7. Toughest Questions Table

For each question include:

• Investor role

• Question

• Why they would ask it

• Suggested response direction

• Evidence needed

8. Credibility Scorecard

Score the presentation from 1–10 for:

• Relevance

• Evidence strength

• Commercial credibility

• Competitive positioning

• Risk reduction

• Call to action

9. FDI Strategy Consultant Advice

Answer:

• Which investor question poses the greatest risk?

• Which claim is most likely to be challenged?

• Which decision-maker is least convinced?

• What should be strengthened before presenting?

• What should be removed or softened?

10. Coaching Questions

Answer:

• Are we prepared for CFO-level scrutiny?

• Have we addressed operational delivery concerns?

• Does the CEO have a strategic reason to care?

• Are we being honest about competitive weaknesses?

• What would make this pitch boardroom-ready?

Be challenging, realistic and commercially credible.

Do not flatter the presentation.

Clearly distinguish between evidence-based criticism, inferred concerns and recommended improvements.

If a claim may be challenged without stronger proof, state: “This claim may be challenged without stronger evidence.”

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NOTES:

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Relevant Investment Promotion Agency Key Performance Indicators

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• Pitch conversion rate

• Investor confidence

• Follow-up meetings secured

• Qualified opportunities generated

• Investor satisfaction

• Pipeline progression

• Investment wins

Foreign Direct Investment Attraction Value Benefit

Helps the IPA prepare for difficult investor scrutiny, improve pitch credibility, strengthen Q&A responses and reduce the risk of losing investor confidence during high-value presentations.

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PROMPT 3

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Pitch Improvement Coach

Strengthen your presentation, improve Q&A responses and increase confidence before investor meetings

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"Act as a senior FDI strategy consultant, investor pitch coach and market entry adviser.

Use the outputs from:

• Investor pitch presentation outline

• Speaker script

• Investor pitch stress test

• CEO, CFO and Head of Operations feedback

• Competitive location assessment

• Company briefing

• Investor decision-making criteria

• IPA value proposition

Your objective is to improve the pitch and prepare stronger answers to difficult investor questions before the live presentation to [Company Name].

Review the pitch and investor feedback.

Identify:

• Slides that need strengthening

• Messages that should be clarified

• Claims requiring evidence

• Weak answers that need improvement

• Areas where the pitch sounds too promotional

• Competitive weaknesses that require honest handling

• Q&A risks that could reduce investor confidence

Provide:

1. Executive Summary

Summarise the biggest improvements required.

2. Pitch Improvement Plan

For each improvement area, provide:

• Current issue

• Recommended improvement

• Evidence needed

• Priority level

3. Revised Slide-by-Slide Recommendations

For each slide, provide:

• What to keep

• What to strengthen

• What to remove

• Improved key message

4. Improved Speaker Messages

Provide stronger wording for the most important parts of the pitch, including:

• Opening message

• Value proposition explanation

• Competitive positioning message

• Evidence-led proof point message

• Closing message

5. Q&A Response Guide

Create responses to the toughest questions likely to be asked by:

• CEO

• CFO

• Head of Operations

For each question include:

• Recommended answer

• Evidence required

• Risk if handled poorly

6. Honest Handling of Weaknesses

Explain how to respond where competitors may be stronger.

For each weakness provide:

• Likely investor concern

• Honest response

• Mitigation message

• Evidence required

7. Final Pitch Readiness Score

Score the pitch from 1–10 for:

• Relevance

• Credibility

• Evidence strength

• Investor focus

• Competitive positioning

• Q&A readiness

Explain what would move the pitch closer to 10.

8. FDI Strategy Consultant Advice

Answer:

• What should be changed before the live pitch?

• What should be practised most?

• What evidence should be prioritised?

• What is the strongest closing message?

• What next step should the IPA ask for?

9. Coaching Questions

Answer:

• Does the revised pitch sound investor-led?

• Are we answering the questions investors care about most?

• Are our strongest claims properly evidenced?

• Are we honest about weaknesses?

• Can we confidently handle the toughest Q&A?

Clearly distinguish between facts, analysis, assumptions and recommendations.

Do not invent evidence.

If evidence is missing, state: “Further evidence required before use.”

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NOTES:

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Relevant Investment Promotion Agency Key Performance Indicators

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• Pitch conversion rate

• Investor follow-up meetings

• Qualified opportunities generated

• Investor confidence

• Pipeline progression

• Strategic account development

• Investment projects won

Foreign Direct Investment Attraction Value Benefit

Strengthens the quality, credibility and commercial relevance of investor presentations by improving the pitch narrative, preparing evidence-based answers and helping IPA teams convert investor interest into follow-up meetings and qualified pipeline opportunities.

AI can help develop stronger investor presentations, anticipate difficult questions and improve Q&A preparation, but all claims, competitive comparisons, investor priorities and recommended responses should be verified using authoritative sources such as company documents, investment propositions, market intelligence, CRM records and independent evidence.

Use AI-generated presentation outlines, investor feedback and coaching recommendations as preparation tools, then validate key messages, proof points and competitive positioning through subject-matter experts, stakeholder review and professional judgement before presenting to investors.