MarketEntryLeaders.com
Streamlining Foreign Direct Investment with AI Toolkits and Tutorials
Accelerate your AI Upskilling with the AI FDI GENERATOR: LEVEL 1 Course
Upskilling Benefits
Time Efficiency
Save time by streamlining investment promotion and business development.
Optimised Engagement
Increase alignment with inward investors' strategic aims to add greater value.
Enhanced Performance
Accelerate your attraction of high value Foreign Direct Investment.
What Investment Promotion professionals are saying...
FDI Gen AI Insight Articles
5 ways to boost your FDI BD productivity using Gen AI
​​Gen AI empowers Investment Promotion professionals to accelerate and enhance FDI (Foreign Direct Investment) business development by making processes faster, smarter, and more personalised.
​Instead of viewing Gen AI as a substitute for human interaction it is important to explore how to use tools such as ChatGPT to enhance client interaction in Foreign Direct Investment (FDI) business development (BD).
​
Gen AI can enable Investment Promotion Agency (IPA) professionals to pursue higher volumes of target clients, adopt a more consultative approach, and personalise sales engagement.
​​​
​Dan Shapero, Chief Operating Officer of LinkedIn, comments:
​
“Some people are concerned that AI is going to reduce jobs in sales. But, imagine every seller on your team is 30% more effective. Are you going to want more sellers, or less sellers? If you have an opportunity in front of you, you’re going to want to double down.”
​
Barney Brown, Global Head of Sales Enablement at Amazon Web Services says:
​
“We’re using this term artificial intelligence, but in the role of selling and in our relationships, nothing about that relationship should be artificial. It should be genuine. So how we’re thinking about it is how do we use generative AI to help our account teams become more effective and productive, so they can double down on their interpersonal and relationship skills.”
​
Key findings from the 2024 State of Marketing AI Report, Marketing AI Institute:
​
-
66% of marketers say AI is either very important or critically important to their marketing success over the next 12 months.
-
67% say a lack of education and training is a top barrier to AI adoption.
​​
So how will you acquire AI skills to increase your FDI business development productivity by 30%?
​​
​​Here are five ways you can use Gen AI to increase your FDI BD productivity:
​
-
Upscaling investor targeting: Harness Advanced Data Analysis functionality by analysing market datasets against criteria such as readiness for global expansion.
-
Empowering value propositions: Generate company profiles and tailored value propositions informed by FDI market opportunity data and reports.
-
Optimising engagement strategies: Generate high volumes of personalised outreach communication by anticipating investor requirements and expectations.
-
Refining promotional material: Generate best practice templates and balanced scorecards based on synthetic data to assess and benchmark draft content.
-
Enhancing consultative selling: Generate investor market entry strategy insights, simulated pitch meetings and assessed client meeting role play with voice mode.
​​
I developed the AI FDI GENERATOR Course to bridge the gap between traditional FDI L&D and generic Gen AI E-learning to enable IPA professionals to boost their BD productivity and increase FDI performance.
​
Enrol on the AI FDI GENERATOR Course to increase your FDI BD productivity now or book a virtual workshop for your team. For more information click here.
How will Gen AI impact Investment Promotion?
Generative AI is radically disrupting the marketing industry and represents a significant challenge and a paradigm shift for Investment Promotion Agencies (IPAs).
​
The 2024 State of Marketing Report by the AI Marketing Institute found that 66% of marketers say AI is either very important or critically important to their marketing success over the next 12 months.
​
However, 67% identified a lack of education and training as a top barrier to AI adoption. This knowledge gap will become increasingly problematic for those who get left behind in the race to develop AI expertise.
​
This raises three important questions:
​
-
What percentage of IPAs permit the use of Gen AI by their employees?
-
What percentage of these IPAs have introduced Gen AI governance frameworks and usage policies?
-
What percentage of IPAs provide employees FDI specific Gen AI education and training?
​
Generative AI is a game-changer for Investment Promotion Agency (IPA) professionals.
​
Gen AI is at the forefront of the fourth industrial revolution, empowering machines to understand, learn from, generate new content and interact in ways once exclusive to humans based on vast datasets.
​
The Gartner Hype Cycle for AI (2023) positioned prompt engineering at the peak of inflated expectations. It forecasts that prompt engineering will reach the final stage of the hype cycle called the plateau of productivity within two to five years.
​
IPAs can leverage tech like Gen AI to leap ahead by identifying patterns, predicting trends, and personalising investor interactions at a scale and speed unattainable by humans alone.
​
Gen AI is also sparking other fears from plagiarism and the generation of inaccurate, copyrighted, biased or prejudicial data to the inadvertent disclosure of commercially sensitive data.
​
These issues highlight the importance of quality assurance and the need to develop AI Ethics Policies to reassure inward investors and stakeholders that this tech is being used responsibly.
​
Gartner predicts that by 2027, more than 50% of the Gen AI models that enterprises use will be specific to either an industry or business function.
If the investment promotion industry proves consistent with this Gartner prediction most IPAs will be using domain specific Gen AI models both internally and externally. ​​
​
The AI FDI GENERATOR Course includes tools to help IPAs classify Gen AI applications and a Gen AI adoption questionnaire-based index and diagnostic and strategy templates. ​​
What's your Perspective on the Application of Generative AI to Investment Promotion?
Complete the profile assessment to read all five profile descriptions including tips for collaboration. You may exhibit characteristics from each depending on the end use.
The Generative AI revolution provides IPA professionals with new and exciting digital resources to attract investment. Which of these perspectives do you most closely identify with?
​
Complete the Investment Promotion Gen AI Perceptions Profiler to read all five profile descriptions including agenda, strengths, weaknesses and frustrations.
Each profile provides tips for collaborating with other profiles on AI task forces.
​
Pursuing a deeper understanding of different viewpoints will lead to a smoother and more successful transition to the adoption and deployment of Gen AI within IPAs.
​
The AI FDI GENERATOR Course includes more detailed profiles and resources to help your Investment Promotion Agency to build a Gen AI staff engagement programme.
​
The five profiles are introduced in module 3 with each of the subsequent seven modules including bespoke reflections for each profile including a key takeway message, question and prompt.
Gen AI Usage Data Privacy and Security
Investment Promotion Agencies (IPAs) need to be prepared to demonstrate to investors that rigorous data protection policies are in place covering the use of Gen AI.
​
Clients need to know that their data is safe in the hands of their IPA advisers who need to build trust with investors through robust data governance.
Is your Investment Promotion Agency ready to respond to a Freedom of Information request including the following questions?
​
-
Does your agency have a usage policy in place on the use of generative AI?
-
Are you confident that your team understands and complies with this policy?
-
Does your agency provide training to ensure compliance and mitigate the risk of non-compliance?
-
Does your agency conduct regular audits and monitoring of AI usage and data interactions to detect any anomalies or potential security breaches?
-
Have you had incidents of non-compliance?
-
Has your agency taken disciplinary action against employees for their use of generative AI?
A clear policy is vital for safeguarding data while using generative AI like ChatGPT. You can build trust with investors through robust data governance by following some key steps:
​
-
Transparency: Clearly communicate data practices.
-
Compliance: Adhere to data protection laws.
-
Security: Implement robust data protection measures.
-
Accuracy: Ensure data is reliable and up-to-date.
-
Ethical Use: Maintain integrity and avoid misuse.
-
Accountability: Address concerns promptly.
-
Engagement: Listen to and involve investors. ​
​​
By following these principles, an IPA can establish trust with investors and demonstrate its commitment to responsible data management and governance.
​
The AI FDI GENERATOR Course includes data protection best practice techniques and prompts to generate a checklist, diagnostic scorecard and best practice precedent. This can help your agency to navigate the complex interplay between technological innovation and the duty to protect personal data.