6 ways to boost investment attraction
- Greg Rogers
- Jan 22
- 2 min read
The successful deployment of Generative AI can empower Investment Promotion professionals to accelerate Foreign Direct Investment (FDI) attraction by making processes faster, smarter, and more personalised.
Instead of viewing Gen AI as a substitute for human interaction it is important to explore how to use Gen AI tools to enhance inward investment client interaction.
Gen AI can enable Investment Promotion Agency (IPA) professionals to pursue higher volumes of target clients, adopt a more consultative approach, and personalise sales engagement.
Dan Shapero, Chief Operating Officer of LinkedIn, comments:
“Some people are concerned that AI is going to reduce jobs in sales. But, imagine every seller on your team is 30% more effective. Are you going to want more sellers, or less sellers? If you have an opportunity in front of you, you’re going to want to double down.”
Barney Brown, Global Head of Sales Enablement at Amazon Web Services says:
“We’re using this term artificial intelligence, but in the role of selling and in our relationships, nothing about that relationship should be artificial. It should be genuine. So how we’re thinking about it is how do we use generative AI to help our account teams become more effective and productive, so they can double down on their interpersonal and relationship skills.”
So how will you acquire AI skills to increase your FDI attraction productivity by 30%?
Here are six ways you can use Gen AI to increase your productivity:
Upscaling investor targeting: Harness Advanced Data Analysis functionality by analysing market datasets against criteria such as readiness for global expansion.
Refining promotional material: Generate best practice templates and balanced scorecards based on CRM and synthetic data to assess and benchmark draft content.
Personalising Investor Outreach: Simulate investor outreach and customise communication based on segmented CRM data analysis and investor profiles.
Enhancing consultative selling: Generate investor market entry strategy insights, simulate investor meetings and assess client meeting role play.
Empowering pitch presentation: Practice rehearsal techniques using investor panel simulation to tailor messaging and respond to investor persona questions.
Elevating value-add: Expand competitiveness by delivering services more aligned with your client's market entry strategy and leadership style via diagnostic analysis.
I developed the Copilot for FDI Attraction Toolkit Course to bridge the gap between traditional FDI learning and development and generic Gen AI e-learning to enable IPA professionals to boost their productivity and performance.
Book a Demo Call to find out how the Course will help your team to supercharge productivity, sharpen personalisation, and strengthen performance.
Contact Greg Rogers at: info@marketentryleaders.com
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