Build your own FDI BD Pursuit Toolkit in 10 steps

Let's explore how you can build your own Foreign Direct Investment business development pursuit toolkit.

I’ll share a real example of how I used Gen AI to help a city-level IPA build a business development toolkit to target AI cloud infrastructure providers - showing just how powerful and practical Gen AI can be. 

Watch the video below, then customise the prompt stack provided and use Gen AI to complete the exercise to build your own FDI BD pursuit toolkit for a cloud infra provider.

PROMPT STACK

PROMPT 1

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Review this company website [INSERT TARGET COMPANY URL] and the attached documents which include:

1. Company press releases ​

2. Articles on company data center expansion​

3. Data centre site search strategy information ​

4. Other relevant data​

Acting as the [INSERT COMPANY NAME] Chief Strategy Officer identify ten investment decision making factors that are likely to influence [INSERT COMPANY NAME]’s data center investment and site selection strategy.​

PROMPT 2

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Acting as the [INSERT COMPANY NAME] Chief Strategy Officer based on the above and attached data and internet research develop a [INSERT COMPANY NAME] [INSERT IPA MARKET] data center market entry strategy. ​

PROMPT 3

Acting as the [INSERT COMPANY NAME] Chief Strategy Officer develop a site search strategy based on the above and attached data and internet research. ​

PROMPT 4

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Acting as the [INSERT COMPANY NAME] Chief Strategy Officer develop a location benchmarking balanced scorecard based on the above and attached data and internet research. 

PROMPT 5

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Acting as the [INSERT COMPANY NAME] Chief Strategy Officer identify your expectations for an investment promotion agency investment prospectus and service delivery based on the above and attached data and internet research. ​

PROMPT 6

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Acting as an [INSERT IPA NAME] investment adviser develop a Foreign Direct Investment Strategy to attract this [INSERT COMPANY NAME] [INSERT IPA MARKET] data center investment based on the above and attached data and internet research. 

PROMPT 7

Acting as an [INSERT IPA NAME] investment adviser identify ten best practice consultative selling questions and follow up questions for a meeting with the [INSERT COMPANY NAME] Chief Strategy Officer to discuss this [INSERT IPA MARKET] data center investment. ​

PROMPT 8

Acting as a data centre site search strategy consultant identify ten questions that the [INSERTCOMPANY NAME] Chief Strategy Officer is likely to ask the [INSERT IPA NAME] investment adviser.

PROMPT 9

Acting as a [INSERT IPA NAME] investment adviser identify ten best practice best practice responses to these questions from the [INSERT COMPANY NAME] Chief Strategy Officer. ​

PROMPT 10

Acting as an FDI strategy consultant provide ten coaching points to help the [INSERT IPA NAME] investment adviser to attract this [INSERT COMPANY NAME] data center investment. 

EXERCISE

SCENARIO​

You have recently started a new role as an in-market lead generator for a national Investment Promotion Agency.​

Your trade and investment director has tasked you with generating a pipeline of FDI projects from cloud infrastructure providers in the local market.​

You have identified several companies from web research and are now preparing for a BD meeting with one of these targets.

TASKS

1. Select a cloud infrastructure provider that represents a high growth target for international expansion and collect relevant background data.​

   
   

2. Customise the ten prompts and sequentially submit into Copilot Chat copying and pasting the Copilot output into Word or PowerPoint.​

   
   

3. Review the Copilot output, check for accuracy and use it to help you prepare for the BD meeting with the Chief Strategy Officer.

QUESTIONS

1. How quickly did Copilot generate this output from the ten prompts?​

   
   

2. How much time do you think it helped you to save?​​

   
   

3. What are the strengths, weaknesses, opportunities and threats of using Copilot to help you prepare for a BD meeting with an FDI target?

​​​This video tutorial, prompt stack and exercise is taken from Session 1 (Introduction to Gen AI for FDI) of the Copilot for FDI Attraction Toolkit Online Course.

Session 5 (Investor Targeting Research) equips you with a prompt stack to identify potential target investors based on global expansion propensity indicators and analysis.

This Copilot FDI course is designed for IPA pros informed by pilot course feedback from investment directors and IPA pros from 5 IPAs.

Enrol today on the course to supercharge your investment attraction.

For more information visit: www.marketentryleaders.com